A Modern Approach to Strategic Business Growth.

The idea of starting a consulting firm began in 2020, as Colby observed businesses across the globe juggle learning how to simultaneously work remote and continue to grow in a new, almost all-remote market. Then, as businesses began to 'return to normal', they were met with a workforce that had a new taste of work-life balance and wasn't willing to go back to the way things were. 

As someone who has held project-related roles with Fortune 500 and 100 companies, as well as #GreatPlaceToWork certified companies, Colby has seen how companies sometimes view employees as merely a means to achieving growth, instead of an included, integrated part of the growth strategy. The 'doers' are the heart of every company and need to be involved when strategizing company growth, but effectively communicating between leadership and the doers can often be difficult.

"So now we're at a place where companies are wanting to continue on their pre-pandemic trajectories in an entirely different world, and we're having employees not willing to give up their mental well-being, but ultimately everyone involved wants the business to expand and become more profitable. I realized I could help with that." 

- Colby Lucas, President & CEO

In 2022 Colby provided freelance consulting for several small companies that were beginning their entrepreneurial journey on the east coast, focusing on business growth strategy development and brand marketing. In July of 2022 she built the Creative Ascension brand, and in August 2022 Creative Ascension Services, LLC was born.